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Today has started operating a fashionable platform Google. Boutiques.com called and wants to change the way you buy clothes online. So far, this search engine only works for sale in the U.S. and for women.
. The page is a collection small virtual stores where celebrities, stylists, shops and blogger choose their favorite pieces of the season (between 10 and 50). You can therefore choose a prescriber with whom you feel comfortable and buy from your selection. Among the options, the actress Carey Mulligan (pictured opening), blogger Bryan Boy or designer Maria Cornejo. In addition, these arbiters of style have been brought to the program in their tastes and, from the information provided, the machine expands the selection to many other brands.

Moreover, any user can do the same. That is, create their own boutique and allow the page to interpret your decisions and offer products that may fit your style. It also offers photos and collages of inspiration and has created a tool to suggest combinations for each product from a bunch of rules systematized by fashion experts. Visual search allows you to find objects similar to one that we like, but that does not fit some detail.

Boutiques.com stimulates further discovery and common practice for any fan (OK, addict) procurement, end up buying anything but initially sought. It also serves as a showcase of individual taste and inspiration panel, Polyvore style, while allowing users to interact with others. Another site that has served reference design concept has been ShopStyle.

has been developed from the technology and equipment of Like.com, which Google bought last summer and had already started customizing sites like Covet.com fashion. Munjal Shah, co-founder, leads the project. On the page, the Google logo is conspicuous by its absence. Boutiques.com

not sell directly. Limited to sort, select and prescribe. At the time of purchase the merchandise, the page linking to you on-line seller (say, Neiman Marcus). The first tour of the web is exciting and overwhelming. The options that the system provides are interesting, but sometimes excessive. It takes a little training to navigate between the mountain of options. Nothing that happens in a real world store, come on.